The LinkedIn carousel (PDF) playbook

LinkedIn doesn't have a native "carousel" button for personal posts. What it does have is document posts: upload a PDF, and LinkedIn displays each page as a swipeable slide. That's what everyone calls a LinkedIn carousel.

Why they work

• Dwell time. Every swipe tells LinkedIn that people are spending time on your post.
• No outbound link. Posts that keep people on the platform tend to be shown to more people.
• Saves and shares. A good carousel is a mini-guide people want to keep.

The specs

• Size: 1080×1350 px (4:5) fills the most screen space on mobile. 1080×1080 also works.
• Pages: 6–10. Fewer feels thin, more and people drop off.
• File: a single PDF, ideally under 10 MB.
• Text size: if you can't read it on your phone at arm's length, it's too small.

A 7-slide structure you can copy

1. Hook — a specific promise. "7 habits that doubled my newsletter in 90 days."
2. Context — why this matters, in one or two lines.
3. Point one — one idea, one sentence of explanation.
4. Point two
5. Point three
6. The big takeaway — your most quotable line, big and bold.
7. Call to action — "Save this for later" or "Follow for more".

Write the caption last

Your caption should set up the carousel, not repeat it. Two short lines that make people curious, then a line telling them to swipe.

Make it once, use it twice

Export the same slides as PNGs and you have an Instagram carousel too. Article Artist exports both from the same design — a ZIP of PNGs for Instagram and a PDF for LinkedIn. Create yours free.